About

Inevitable Shock is a creative agency built on one simple belief: the best ideas feel surprising the moment you see

them—and obvious the moment after. We’re a budding studio focused on helping brands create standout content that cuts through the hellfire of online distractions. From bold pitches and sizzles to branded storytelling and format-breaking ideas, Inevitable Shock delivers work that feels risky, smart, and—once you see it—inevitable.

Jeff Lubin | Founder

I’m a television producer with credits on some of the biggest shows on TV. I'm an idea generator and a production dirt dog.

I’ve spent years collaborating with the most creative, hard-working people in the industry, building a deep Rolodex along the way. I’m known for being highly creative, practical under pressure, and fun to play with. while brainstorming, I'd rather take a walk than sit at a desk.

TAKE A WALK WITH ME.